Who we are

Over 20 years of data and analytics experience across industry sectors in both B2B & B2C

Hello, I’m Laura

 Over the last 20+ years, I’ve helped a lot of well known and interesting brands grow their businesses by providing tangible insight from data across different industry sectors.

I am particularly passionate about the high street and am an advocate for the importance of having a vibrant and welcoming local community. I believe having a data led approach we can be smarter in how we improve and adapt spaces that work for the local community, creating a vibrant, bespoke and relevant hub.

I am a Chartered Statistician with the Royal Statistical Society, have recently joined the Institute of Place Management(IPM) as an associate, and have a BSc & MSc in Statistics.

Over the years, I have worked client-side at M&S, Waitrose and BSkyB, and since going into consultancy, I have worked with lots of lovely clients such as The Market Research Society(MRS), Holland & Barrett, The Southern Coop, Save the High Street and a few Business Improvement Districts (BIDs).

“Laura is pragmatic, professional, and an experienced all-around analyst. She also brings commercial sensibility to whatever tasks she understands and consistently produces great results.”

Erin Brookes, Managing Director, Head of Retail & Consumer, Europe

OUR Expertise

We have delivered hundreds of projects helping to answer business-critical questions, such as:

  • Should we open a store in this location?
  • Who are not using our local town centre, and how can we identify them?
  • Which customers are more likely to respond to specific marketing messages?
  • Can we identify those customers at risk of leaving our business for a competitor, before they tell us?
  • Where are the best places to open warehouses/hubs that will best serve our delivery business?
  • Which businesses are more likely to buy my brand, so the sales team can focus their efforts on hotter prospects?

In addition to strong experience working with a large variety of data sources, including customer, transactional data (pos and epos), we have a strong awareness of the type of proprietary and open-source data available and how to source it. 

Maximise sales and optimise your business by understanding your customers’ behaviour through customer analytics and data insight.

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