LH Analytics provides high quality and relevant statistical analytics service which is personalised to your business and your strategy.

What WE Do

LH Analytics provides high quality and relevant statistical analytics service which is personalised to your business and your strategy. We will provide you with actionable information that will help you make better strategic and operational decisions.

Location intelligence

      We can help you answer questions, such as:
    • Is your business performing well in a particular location?
    • What is your omnichannel performance in a particular location?
    • What is your catchment market share, both physically and digitally for a particular site?
    • Do you want to geographically identify areas that would be good locations to open new stores or business sites?
    • Identify your customers spend and population catchments.
    • Build catchment models to predict how far people will travel to a prospective store or site.
    • Identify the most valuable prospects.

    Grow and retain customers

      We can help you answer questions, such as:
    • Why your customers are leaving so you can retain other customers.
    • Identify any upsell and cross-sell opportunities.
    • Understand your customer base so you can adapt or optimise your offerings to keep their loyalty.
    • Understand if there are triggers to churn.
    • Create data models to identify those customers who are most likely to leave.

    Understanding your customers

    We can help you answer questions, such as:

    • Who are your most valuable customers?
    • What is the long-term value of a customer?
    • Find out where can you find new opportunities that look like your best customers. 
    • Reduce your marketing costs while increasing response rates and return on investment (ROI).
    • Discover whether your marketing is working for your customers.

    "Laura worked to interrogate our complex data sets to understand our membership engagement and member journeys better. From this work, we have established the key segments that prove most responsive to becoming a member - and crucially staying an MRS member. Laura is great to work with, very knowledgeable on how data works and has a super sharp analytical mind!”

    Helen Oldfield, Marketing and Membership Director at Market Research Society (MRS)

    “Laura is pragmatic, professional, and an experienced all-around analyst. She also brings commercial sensibility to whatever tasks she understands and consistently produces great results.”

    Erin Brookes, Managing Director, Head of Retail & Consumer, Europe

    “Laura and I worked together within the Analytics team at Pitney Bowes Software. Laura re-modelled and rebuilt the process used to create one of our key datasets (UK wide expenditure estimates) within SAS using both proprietary and open data sources such as the LCFS. Whilst within the team she expanded her knowledge of GIS (MapInfo/Spectrum/GeoInsight), and spatial operations within SQL Server. Laura was a valued member of the team and produced a number of key pieces of work that will be relevant for many years to come"

    Jonathan Flitton, Principal Data Scientist at Precisely | Trust in Data

    “Laura has a combination of qualities that you don't often get in one person - she combines the technical knowledge and enthusiasm with the business understanding and consultancy skills. I worked closely with Laura for three years at Marks and Spencer, where we worked together on developing the gravity model for the store estimates and site locations for the proposed Simply Food stores. She had a great grasp of business needs, and worked efficiently and effectively, quickly building good relationships with our other co-workers"

    Tim Lattimer, Lead Marketing Analyst at Vanquis Bank

    “I have worked with Laura on a number of projects and she is without doubt one of the most capable analysts I have ever had the pleasure of working with. She has a number of strong qualities, including extensive stats knowledge, GIS skills and strong commercial acumen. She is a good team player, diligent, hard working and reliable and wouldn't hesitate in recommending her to anyone requiring someone with her skill set."

    Steve Halsall, Track record in developing successful propositions and profitable businesses

    “When I first met Laura I knew straight away that she was an excellent fit for our team, sharing our excitement about the future high street. Laura joined the team early in 2020, developing data services connecting independent shopkeepers with information on their local markets, audiences and catchments. Laura is steeped in the analytics of high street and has an affinity for the insight needs of the high street business owner. is an industry movement that launched in 2016 with a new vision to reinvent and revive the high street."

    David Whiteley, COO ,

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