A new business is an exciting time – particularly when it is yours. However it is also at times incredibly stressful, and at times requiring you to be a ‘jack of all trades’ – a marketeer, an accountant, a logistics manager, a sales person. You are the CEO, the Managing Director, you are responsible for your small business strategy and the operational direction.
It is easy to get caught up in it all and not be clear thinking, however it is essential you are focused and motivated to keep your business growing.
A common comment from the small business owner is ‘I dont where my focus should be’.
In established businesses an existing customer is worth alot more that a new customer. An existing customer is the best marketing tool you can have – word of mouth and recommendations are still considered to be the best marketing you can do for your company, regardless of the size of your business. For a very small business this is most definitely the case. In Wokingham look at the growth of businesses that have recommendations on the local facebook sites.
Therefore my advice would be to any small business – it is important to encourage new business and attract new customers, however dedicate a bigger proportion of your time to ensuring your current customers are your advocates. Give them the best service possible, talk to them, cherish them, make them feel loved and you will reap the rewards.